ARQTRON / TEAM BRAND RESOURCE

One brand.
A shared reference.

Everything we need to show up consistently. Use these master logos, colors and typography when creating websites, proposals, presentations and social content for ARQTRON.

01 / LOGO LIBRARY

A recognizable signature.

Use the horizontal lockup by default. Choose SVG for scalable artwork and PNG for documents or tools that need an image.

02 / COLOR SYSTEM

A quiet foundation.
A clear signal.

Graphite and ivory do the heavy lifting. Acid lime brings attention to the moments that matter.

01 / Primary colors

Graphite

The foundation. Page backgrounds and dark brand applications.

HEX
#111411
RGB
17, 20, 17

Ivory

Reading surfaces and primary text on graphite.

HEX
#F3F5EE
RGB
243, 245, 238

Acid lime

The signal. Primary actions, links and selected brand details.

HEX
#D8FA75
RGB
216, 250, 117

02 / Supporting colors

Forest surface

Cards and panels that sit above the dark foundation.

HEX
#1B211B
RGB
27, 33, 27

Muted sage

Supporting copy and captions on dark surfaces.

HEX
#ADB6A8
RGB
173, 182, 168

Deep ink

Text on ivory and acid lime; light-background logo artwork.

HEX
#172015
RGB
23, 32, 21

Forest border

Quiet dividers and card edges. Use brighter cues for interactive states.

HEX
#343D32
RGB
52, 61, 50

Lime shade

Supporting accent and depth in the geometric logo.

HEX
#B6D455
RGB
182, 212, 85

Deep sage

Supporting text on ivory reading surfaces.

HEX
#586251
RGB
88, 98, 81

Use color with intent.

  • Lead with graphite and ivory. Reserve lime for important actions and a few distinctive details.
  • Pair acid lime with deep ink. Use a darker green for links on ivory; lime on ivory is too faint for text.
  • Use muted sage on dark surfaces and deep sage on light ones. Forest border is a separator, not a text color.
  • Keep logos in the supplied colors, with clear space and a background that makes the lettering readable. Avoid recoloring individual parts or placing them over busy images.

Readable combinations.

These solid-color pairs meet the WCAG AA minimum of 4.5:1 for regular text.

  • Ivory on graphiteHeadings and body copy
    16.88:1
  • Muted sage on graphiteSupporting copy
    8.86:1
  • Deep ink on acid limePrimary actions
    14.24:1
  • Deep sage on ivoryLight-surface captions
    5.82:1
Text contrast guidance ↗

03 / TYPOGRAPHY

Distinctive. Easy to read.

Two supporting typefaces, one clear hierarchy. The logo itself is custom vector lettering; use the artwork rather than typing a replacement.

Space Grotesk

Our primary typeface for headlines, body copy, navigation and buttons.

Great software.
Built with intent.

Use 500–600 for headings and 400 for body copy. Keep tight tracking for large headings; let paragraphs breathe with a 1.6–1.75 line height. Start body copy at 16px on the web.

Space Grotesk license ↗

Geist Mono

Our technical accent for section numbers, diagram labels, values and small identifiers.

01 / THINK IN PRODUCTS
02 / ENGINEER
03 / DELIVER

Use 400–500 and a little extra letter spacing for short labels. Keep long explanations in Space Grotesk. Monospace accents should support the message rather than compete with it.

Geist Mono license ↗

04 / WORKING GUIDANCE

Consistency in the details.

A practical reference for the team. Carry the same identity from the website into every conversation and deliverable.

ARQTRON

Give the mark room.

  • Leave at least a quarter of the symbol’s width clear around a lockup. Keep text and other marks outside that space.
  • Use the reversed lockup on graphite and the standard lockup on ivory. Use an icon when the full name would be too small to read.
  • Scale proportionally. Keep the supplied geometry and colors; avoid stretching, rotating, adding shadows or recreating the lettering.
  • Place logos on calm, solid backgrounds. Preview at the final output size before sharing.

Write like a useful partner.

Use ARQTRON in uppercase. Speak plainly about the business problem, the software and what happens next.

“Tell us what you’re building and where you’re stuck. We’ll help define a useful next step.”

  • Name concrete work: custom software, SaaS, AI systems and workflow automation.
  • Keep claims specific and support them with real project evidence. Publish client names, results and reviews only when verified and permitted.
  • Favor clear sentences and direct actions. Avoid unexplained jargon, inflated promises and invented metrics.